• deannaproach

SMART Goals for Starting a Blog in 2022

Like any new adventure, starting a blog is exciting, especially since you’re giving yourself a chance to share your passion with the world through your written words. Call me unrealistic, but I am about to launch a second blog. Yes, I am going to own, manage, and grow two blogs: this blog and Everything Old History, a blog that will span from the time of Christ until 1700 AD. While I’m excited about my new blogs, I am especially excited about Everything Old History because I love history. In fact, I have a BA degree in History and I used to run a blog that chronicled the history of the Crusades.

I am currently working full time, so you are probably wondering how I am going to manage and build up two blogs? I am not going to lie; it’s not going to be easy, but with the right mindset, planning, and time management skills, it is possible. What does all of this have to do with SMART goals? And how do SMART goals relate to blogging? I lead a busy life, but I also can’t live without writing. If I keep telling myself, I will start that blog whenever I have more time, it will never happen.

If you are like me and you want to start a blog, just do it! Now is the time, especially since we’re in the dead of winter and there is not much to do this time of year outside of work.

As you embark on your blogging journey in 2022, set goals that are SMART (Specific, Measurable, Achievable, Relevant, Time Bound) and be sure to follow through with them.


What is your blog about? What niche will you be writing about? Will the focus of your blog cross over into more than one niche? Looking Up and Ahead, for example, is a lifestyle blog that focuses primarily on fitness, wellness, and gardening with the odd article on productivity (like this one).

It is wonderful to have several different interests and hobbies, but it can also be overwhelming. If you’re feeling overwhelmed about where to start with your blog, make a list of all your hobbies and rate them according to how invested you are in them. Then, set your list aside for a couple of days or so and continue on with your daily activities. Fresh ideas always come to mind when your mind is focused on other things. When a new idea pops into your brain, take a few seconds of your time and jot it down. Most often than not, the best ideas pop in our minds when our attention is focused on something else. Once you have narrowed your focus to two or even three niches of interest, you are ready to start your blog.

Conversely, if your niche is too narrow or small, you may want to consider broadening it.


Building a large readership is the main goal of every blogger, myself included. However, it’s not enough to say, “I want my blog to reach 10, 000 visitors per month.” How will you know when you have achieved that goal? And what steps will you take to promote your blog in order to gain that large a readership?

Here is a goal that is measurable:

I will build my blog’s readership to 10,000 visitors per month within the next 6-12 months by doing the following:

- posting content that people want to read

- posting content that is most or all of the following: engaging, compelling, informative, relatable, heartfelt, educational, and insightful

- posting regularly on social media and interacting with your followers

- writing guest articles for other well-established and well-known bloggers

Note to self: I’d better start practicing what I preach and get onto it!


Since Looking Up and Ahead is still a new blog and I’m juggling it with work and my history blog, my time is limited to content planning and creation. So, I have set the following goal for myself: Have at least 2 articles published on 1-2 high authority blogs per month. That is an easy goal for me to achieve, at least for now.

It is best to set small goals for yourself because they are easy to achieve. When you obtain a goal, however small, it boosts your confidence, which in turn, sets you up for success in the long term.


The old adage ‘build it and they will come’ is false. Your blog’s layout is professional with a touch of elegance and now you are filling the empty space with high-quality, eye-catching photography and articles that are well-written and thought-provoking. Fantastic! But don’t expect to receive 10,000 visitors within a month. It takes a lot of hard work and the right connections to get there. A more realistic goal is something like this: ‘I am aiming to build my blog’s readership to 10,000 visitors per month and I am giving myself a year to accomplish that.’ Again, what you can realistically accomplish with your blog depends on the effort you put into it, the popularity of your blog’s content, and your schedule.

Time Bound

Blogs are timeless. A blog can be live and active for however long you want it to be. However, if you want to build a large readership and make a full-time income from it, you will want to set a timeframe for when you plan (and hope) to accomplish this goal and then set your priorities accordingly.

There is so much more to blogging than just posting beautiful photos and compelling articles. The sole purpose of blogging is to build a readership and maybe earn an income from it (I realize I need to do more to build my own readership). However, if you set SMART goals and follow through with them, you will succeed and blogging will be an enjoyable and hopefully prosperous experience.

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